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Our FireMark Collection
The single most perfectly cut Princess Diamond in the world.
  • The first Princess Cut ever to consistently rival an Ideal Round in brilliance.
  • FireMarkTM has been put to the test by the Gemological Institute of America, the world's foremost diamond authority, and the Gem Certification & Assurance Lab, a leader in grading the light performance of diamonds. And the results are unprecedented.
  • "Excellent" ratings from the GIA in Polish and Symmetry.
  • "Excellent" rating from GCAL for Light Performance.
  • Higher crown and smaller table result in greater fire and brilliance.
  • Shallower depth so you’re not paying for weight you can't see.
FireMark diamonds are never cut to maximize the weight of a diamond. They're always cut to maximize beauty. This assures maximum brilliance, fire and sparkle.
Look for the FireMark logo inscribed on your diamond's girdle to assure this is truly a FireMark Princess Cut Diamond.
"Look into her eyes and tell her with absolute confidence, these are the most perfectly cut Princess Diamonds in all the world."
  
 
Store Location: 461 East Main Street (Route 20 The Westfield Shops) • Westfield,  MA  01085 • Tel: (413) 562-1931 • Email: contactus@richardsjewelers.com
Store Hours: Mon, Tue, Wed, Fri: 10:00am - 6:00pm • Thu: 10:00am - 8:00pm • Sat: 10:00am - 5:00pm
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